Firms' exploitation of television viewers

While it is appreciated that they both run individual businesses, Go and Melita seem to enjoy spending their time bickering for one reason or another. However it is always the consumer, namely their long-suffering customer who pays their wages, who is...

While it is appreciated that they both run individual businesses, Go and Melita seem to enjoy spending their time bickering for one reason or another. However it is always the consumer, namely their long-suffering customer who pays their wages, who is being cheated out of being able to watch the sports channels from both service providers as they do with all the other channels.

Why is it that they share most channels but not the sports channels if not to exploit their long suffering clients?

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