A 30-day marketing campaign promoting Malta and SmartCity Malta is taking place within all Tecom business parks until June 20 to highlight the benefits of operating from SmartCity Malta.

The campaign, Tecom Investments' first overseas business park - Your Stepping Stone To The EU And North Africa - focuses on Malta's vision in becoming the ICT centre of excellence in the Mediterranean region, as well as the potential that exists within SmartCity Malta for companies seeking to gain a presence and market share in Europe and North Africa.

The awareness drive is aimed primarily at Tecom business partners in Dubai Internet City, Dubai Media City and Dubai Knowledge Village, and seeks to create further awareness about the network of opportunities that SmartCity offers.

The campaign also focuses on the Maltese ICT and media industries and the advantages of the island's strategic location, as well as the benefits of its European Union membership and its proximity and close commercial links with North Africa. SmartCity Malta's initial investment of $300 million, makes this project the largest foreign investment initiative in the ICT sector in Malta. It is projected to generate more than 5,600 job opportunities.

SmartCity Malta's first building, SCM01, will be launched this year on October 10. SCM01 is made up of 12,000 sqm of intelligent office space and will be home to international, regional and local Maltese ICT and media companies.

Once complete, SmartCity Malta will be a self-sustained township that will cater to a vibrant knowledge-economy community, a company statement said.

The project will generate a great variety of opportunities and a number of jobs in countless fields beyond the ICT and media spheres.

SmartCity Malta will also feature shopping boulevards, residential areas and one kilometre of Mediterranean seafront views, which will enable Ricasoli - the location of the project - to become the region's premier business destination.

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