Free trade, cheeky practice?

For years, shop owners in Sliema, mainly in The Strand, Tower Road and Bisazza Street, have been investing hundreds of thousands of euros in their outlets and to market their products. One can well imagine our consternation when outlets from a...

For years, shop owners in Sliema, mainly in The Strand, Tower Road and Bisazza Street, have been investing hundreds of thousands of euros in their outlets and to market their products. One can well imagine our consternation when outlets from a recently-opened shopping mall started to choose Saturdays to send their promoters to stand in front of our shops, complete with mannequins and lifesize cardboard cut-outs, distributing leaflets and brochures urging our customers to take their trade to the mall.

Maybe it is another brilliant marketing strategy comparable to their Sunday trading concept?

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