Demand and supply of airline seating

I thank Stephen Gauci, the section head of public relations of Air Malta, for taking the trouble to try and explain the unfair price structures of Air Malta. He went to a lot of trouble trying to justify the difference in prices according to demand and supply but to me this does not add up at all.

Maybe I am old and past it, but I cannot for the life of me understand why the supply and demand for a Manchester daily flight swings up and down so much. I can comprehend flights to London having supply and demand attached to them but more than usually the Manchester flights are full of holidaymakers.

If they come from Manchester they have to get back and surely the Airline would be able to squeeze the odd passenger or two who are using their service from Malta. I have taken this flight several times in the last 20 years or so and it is very rare that there are passengers other than holiday makers on this flight. I suppose that most of the seats are sold to holiday firms at a reduced rate and the remaining tickets are sold to us individuals at a higher rate to make up for the loss. The Malta - Manchester flights do not have business class. Isn't the reason for this the fact that the majority of the passengers are holiday makers who cannot afford higher prices?

I would very much appreciate a breakdown of the charges by Mr Gauci for me to understand what it is all about. Having said this, I must endorse what the gentleman said, that with Air Malta what you see is what you get and there are no hidden charges. It is for this very reason that I wrote my letter. I simply would not like to have to take myself to Manchester with any other carrier but due to my frequent visits to the city I have to find ways and means of saving my money.