London named as Ultimate European Sports City
London was this week named the ultimate city in Europe to hold major sporting events. As well as topping the European chart the UK capital was named third in the world according to an industry analysis of sports cities globally. Compiled by...
London was this week named the ultimate city in Europe to hold major sporting events. As well as topping the European chart the UK capital was named third in the world according to an industry analysis of sports cities globally.
Compiled by SportBusiness Group, the analysis sought to determine which city in the world is the Ultimate Sports City in terms of hosting a sports event. In further detailed analysis London also scooped first place for "XL" city in terms of size and won overall category for best Hosting Experience - Events.
The global Ultimate Sport City top five included Melbourne in first place with Singapore in second, Germany's capital city Berlin just behind London in fourth place and Melbourne's Australian rival Sydney in fifth.
Twenty-five cities made the initial cut based on their history of hosting sports events and were then interviewed and ranked according to SportBusiness and independent consultant Rachael Church-Sander. The marking criteria included the number of annual sports events held, major events held or won between 2006 and 2014, number of federations hosted, facilities/venues, transport, accommodation, government support, security, legacy, public sports interest and quality of life.
Source: VisitLondon.com