Ascent Software visit European Postal Conference

Ascent Software, part of the Infomate Group, took part in the European Postal Conference entitled Transforming And Modernising Posts: Insights From Europe's Industry Leaders held in Brussels recently. With a stand at the conference, Ascent Software showcased their suite of postal software products, branded as SWIFT Postal.

At the conference industry leaders pointed out that postal operators need to modernise their operations with modern technologies, and use such technologies to explore new markets and new channels. Traditional postal services are now complemented with non postal revenue streams, capitalising upon the already existing postal network.

"We are convinced of SWIFT Postal's potential. By adapting the retail vertical to the postal industry, SWIFT Postal allows operators to modernise their approach to business, with the use of concepts such as 'know your customer,'" said Joseph Sultana, CEO of SWIFT Postal.

"Postal operators realise that the decline in traditional mail is upon us. SWIFT Postal is therefore at the right time with its current offering. Offering solutions that can present new channels and new revenue streams, and yet is also competitively priced, is a certain win for postal operators," said Simon Azzopardi, marketing manager at SWIFT Postal.