GO plc said today that it was inviting its mobile phone customers to choose their own bundle and get unlimited calls or SMS in line with their individual lifestyle.

The unlimited voice bundle valid towards GO mobile and GO fixed lines gives subscribers the opportunity to benefit from unlimited calls from their GO mobile to 400,000 fixed and mobile numbers giving a daily rate of 70c. Under the same offer, customers can purchase SMS bundles and get the chance to enjoy unlimited SMS to all GO mobile at a cost of less than 30c a day. Both voice bundles and SMS bundles are valid for 7 days. The offer runs until the 31 May 2010 and is available to all Pay As You GO customers on Base Plan.

Base plan is GO's default Pay As You GO tariff when activating a new line. Customers on any other Pay As You GO tariff plan need to upgrade to Base plan to start taking advantage of this offer. Customers will need to send an SMS containing the letters GMFV to 4433 in the case of the voice calls offer and an SMS containing the letters GMSMS in the case of the SMS bundle offer. Customers wanting to benefit from the unlimited calls and SMS offers may upgrade to Base plan free of charge.

Sandro Gauci, Senior Manager, Residential Sales at GO said: "We are delighted to be in a superb position that enables us to further enhance the user experience for our GO mobile customers by introducing yet another cost-effective offer to reward them for their custom and their loyalty."

"The offer underpins GO's ongoing drive to give its mobile customers immensely worthwhile, value-for-money deals - undoubtedly the best in the market."

GO advised ustomers that calls and messages are made only to the GO numbers. By calling freephone 180, subscribers can check whether or not a particular number is actually a GO mobile - in case of the voice and SMS bundle offers - or a GO fixed number in the case of the voice bundle offer.