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Is FlyPass membership another gimmick?

A month has elapsed since I first wrote to Air Malta's Customer Care enquiring why Air Malta choose to penalise their FlyPass members for transferring some of their KMiles to family members by capping the transferable amount up to 20,000 KMiles against a charge of €151 per transaction.

To date, despite subsequent e-mail communications, the position has remained unchanged.

I cannot understand why a FlyPass member cannot freely transfer whatever amount of KMiles s/he wishes to anyone and, indeed, why Air Malta must charge their FlyPass members for such a transaction. Indeed, this is tantamount to introducing a charge for transferring ones savings to somebody else's account.

Why shouldn't a FlyPass member be allowed to freely dispose of any amount of KMiles to anyone? What difference does it make to Air Malta if KMiles are held by Peter and Paul instead of by Adam and Eve? Is this the correct way of treating customers for being loyal to the national airline? What is the use of accumulating KMiles if one cannot pass on the benefits to other potential Air Malta customers?

There are lots of unanswered questions that need to be addressed immediately.

Unless the above constraints/policies are rectified and reversed, I can only conclude that Air Malta's FlyPass membership is just another gimmick.

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