New board, senior management appointments at Domestica

As part of its expansion strategy, furniture importer and manufacturer Domestica has embarked on a drive to invest in key human resources prior to the opening of its new showroom in Valley Road, Birkirkara, shortly.

Leo Vassallo Cesareo, who has been at the helm of the company ever since he founded it over 40 years ago, is handing over the reins to the second generation Vassallo Cesareos - Chris and Francesca will be taking the company forward as managing director and business development director respectively.

Helga Ellul, the long-standing chief executive officer of Playmobil Malta and president of the Chamber of Commerce, Enterprise and Industry has been appointed to the board of directors.

A number of other appointments have also been made, including that of Natasha Farrugia, sales and marketing manager, with direct responsibility for the new showroom.

With over 30 years of experience in the furniture industry, Simon Theuma has taken on the role of production manager within Domestica's manufacturing arm.

"We are getting ready to take on a new wave of business. Domestica is investing significantly in the new showroom and in its human resource capital, which will enable us to compete more aggressively in the market," said Chris Vassallo Cesareo.

"Domestica will retain the core values that helped the company build its reputation and clientele. It started out as a family business and, as board members, both Chris and myself will continue building a business development strategy that relies on our strong family foundations," said Ms Cassar.

The Domestica brand portfolio now includes Casamia furniture, Steelcase office furniture, Fatboy and Guzzini accessories, Wanabo, Indel B wine cellars and Kartell.