New corporate identity for Farsons Group

Farsons is unveiling a new corporate identity that encompasses all its associated companies.

The new identity, which features a stylised red hop leaf and the tip of a trident with bold blue font, allows for strong individual and clear identities for each of the operating companies, whilst reinforcing the strength of the group as a whole.

It builds on the tradition of the group while communicating the dynamism of a diversified group, set to take on the market opportunities of the future.

The new identity will be gradually rolled out in across all sectors of Farsons Group business. These include Farsons Brewers & Bottlers, Quintano Food Importers, EcoPure Beverage Services, FBIC Beverage Importers, Farsonsdirect Beverages & More, Food Chain Restaurants, and Trident Property Management.

“The Farsons Group is today a dynamic, diversified and forward-looking group of companies, each with their own strengths and market positions contributing to – and benefitting from – each other’s synergy”, said group chief executive Louis A Farrugia.

“Our old corporate identity, which we had launched over 20 years ago did not fully reflect the reality of the size of the group as it is today, operating in different market sectors.

“Our new identity delivers consistency across all group companies and communicates the strength, and size, of what our business has now developed into,” Mr Farrugia said.

Farsons new corporate identity, while forward-looking and contemporary in style and graphic, draws on elements that are at the heart of the group’s foundations.

The red hop leaf has long been associated with the company’s products and packaging, whilst Neptune’s trident featured on the first beer to be brewed in Malta by Farsons in 1928.