(Scientific: Cremnophyton lanfrancoi; Maltese: Bjanka tal-Irdum)

The Maltese Everlasting is endemic to the Maltese islands. Although this species has been reported from a number of localities in Malta and Gozo, it now seems to be confined to the island of Gozo, along the western cliffs and Fungus Rock. This plant grows as a low shrub, with the leaves having an aromatic smell. The stems and leaves appear whitish, owing to a dense cover of woolly hairs. Clusters of bright yellow flower heads appear from May to June.

This flowering plant mainly inhabits vertical coralline limestone coastal cliffs. The prevailing population appears to be relatively stable. Nevertheless, cliff collapse and erosion, non-native plants, and collection from the wild are among the threats to this species. Possibly as a result of insects eating the seeds, regeneration appears to be low.

This plant is considered to be critically endangered. Indeed, it is protected through both national and international legislation. A special area of conservation has been designated to further protect the extant population of this species and its habitat. Site management, law enforcement and research are crucial. Both in situ and ex situ conservation of this plant are being considered.