No one buys hair of Elvis

A strand of Elvis Presley's hair, owned by a music fan in Gloucestershire, has failed to sell at auction.

The piece of hair was expected to fetch £600 but it failed to meet its reserve price.

The owner bought the hair "on a whim" in a television auction.

It was mounted in the centre of a gold disc inscribed The King's Authentic Hair, together with a photograph of the singer and a certificate of authenticity on the reverse.

A spokesman for Chorleys, the auctioneers selling the item, said: "These more fun items are not doing as well in the current market as the more serious antiques. It's just one of those things."

A clump of Elvis's hair sold at auction in Chicago for $15,000 in October last year.