Supermarket web portal

The Scotts chain of supermarkets has developed to become a leading local player, thus requiring an innovative and interactive web portal to keep their many customers up-to-date. Scotts chose to entrust ICON with the evolution of its web portal which is now live.

"The scotts brand is synonymous with excellent service and is known to be the friendly face of supermarket shopping in Malta," said ICON managing director Ian Castillo. "For those reasons, we strove to create a site that is effortless to use, interactive and full of relevant information for shoppers."

Using ICON's key ICON.snap™ technology, the site's moderators will be able to keep the information fresh at the touch of a button ensuring customers are up-to-date with the supermarket's latest news, special offers and new products, as well as recipes and innovative fresh ideas.

"While also helping the site to rank better through search engines, regularly updated information also encourages users to return time and time again," added Mr Castillo.

"In addition, we also integrated ICON.e-news™, a renowned tool that effectively distributes newsletters that can keep the supermarket in constant contact with both past and potential customers.

"The finished result is a beautifully-designed portal that allows scotts to get its message across, while also keeping customers informed of the daily information they are looking for."

The site may be visited at: http://www.scotts.com.mt/ .