NFL games on cable television (1)

I refer to my open letter (November 12) asking why Melita was not showing NFL games on the ESPN America channel as is done elsewhere in Europe, and, more importantly, as Melita advertises in its monthly guide and in this newspaper's listings. Kevin...

I refer to my open letter (November 12) asking why Melita was not showing NFL games on the ESPN America channel as is done elsewhere in Europe, and, more importantly, as Melita advertises in its monthly guide and in this newspaper's listings. Kevin Borg, "head of customer experience" at Melita, has replied (November 17).

With respect, this reply merely raises additional questions: 1. If, as Mr Borg suggests, the content is "beyond [Melita's] control", why is he assuring us that the NFL games will be back "as from September 2010"? And, 2. alternatively, if as this latter would suggest, Melita does have some power to control what is shown, or what it receives from ESPNAmerica, why does it not take steps to have the NFL games shown now, in response to viewer complaints, rather than wait for next season?

Or, Mr Borg, is this really just a case of Melita not wanting to pay the money for the games this season?

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