Ariel games for charity

Shoppers at Pavi, GS Naxxar, Smart and Park Towers will get a chance to help four charitable institutions clock up Ariel washes when they participate in the Ariel games for charity being organised throughout weekends this month.

Adults and children can join in the fun and try their hand at three simple games that will enable Ariel donate a number of washes to St Joseph Home, the Ursuline Sisters in Sliema, Ghabex Emergency Shelter and St Patrick’s.

By participating in a game, shoppers will enable Ariel to automatically give five washes to their preferred charitable institution. If they win, the washes are automatically doubled to 10. Participation is free of charge and is not connected to purchase of products.

“Our idea was to have both consumers and Ariel contributing towards the homes” said Stephanie Slack, brand manager for Ariel at V.J. Salomone Marketing Ltd, representatives of Ariel in Malta.

“We urge shoppers to join in and help Ariel donate as many washes as possible. We hope Ariel’s modest donation will ease a few of these institutions’ laundry bills and indirectly support the valuable work they do in favour of the care and development of children.”

Since Ariel offers a range of detergents that are effective at temperatures as low as 20°C, the donation of washes will also enable the organisations to save energy and better manage their resources.