Hilton Worldwide launches new corporate identity

Hilton Worldwide (formerly Hilton Hotels Corporation), the leading global hospitality company, has announced the launch of its new corporate name and logo. Hilton's new name, Hilton Worldwide, signifies the company's global breadth and reach, and the logo incorporates key design elements that reflect Hilton's rich heritage, vision for the future and commitment to excellence in service.

"This is an incredibly dynamic time in our company's history. On the heels of a successful move into our new global headquarters, we're excited to launch our corporate identity that better represents who we are today and our aspirations for the company going forward," said Christopher J. Nassetta, president and chief executive officer, Hilton Worldwide.

"While our corporate name and logo have changed, the best of our company - the passion, commitment and high standards of our team members that translate into exceptional experiences for our guests - remains the same."

Hilton Worldwide's portfolio of 10 brands comprises more than 3,300 hotels in 77 countries around the world. The company will open more than 300 hotels this year.

With the addition of the word "worldwide", the new logo unites all members of the organisation across all parts of the globe with one shared vision for success. The platinum and gold stylised H evokes quality, stature and the richness of Hilton's heritage. The two halves are reflective, which are a reminder of the company's storied past and vibrant future, and the open curves are welcoming, symbolising the world of travel by suggesting the round edges of the globe, the arch of a bridge and posts of a bed.