Colourful Nutella mug makes the rounds

Shoppers picking up two Nutella 350gr jars from stores and supermarket shelves will get a free colourful Nutella mug.

Nutella is one of Ferrero’s most international brands and after more than 40 years it is now a member of the exclusive club of ‘myth’ brands. It is a high quality nutritious product with no artificial colours or preservatives and a source of Vitamin E

The first Ferrero hazelnut and cocoa spread was created in the 1940s by pastry maker Pietro Ferrero (founder of the Ferrero company) in Piedmont. The product was known as "pasta gianduja", "pasta" meaning paste and "gianduja" being a carnival character famous to the region.

This original form of the product was actually made in loaves and wrapped in tinfoil, so it could be sliced and placed on bread for mothers to make sandwiches for their children. Many children would throw away the bread and only eat the pasta gianduja!

So Mr Ferrero altered the product into a paste that could be spread on bread and packaged it in a jar. This version came to be known as "Supercrema gianduja" and was eventually renamed Nutella in 1964.