Quest Investment Services rebrands

Quest Investment Services is undergoing a rebranding exercise to align itself more closely with its major stakeholder, one of Austria's largest savings bank, Sparkasse Schwaz AG. The move is aimed at highlighting to Quest clients the greater administrative efficiencies, synergies and economies of scale the alliance with Sparkasse brings.

Quest, which was set up in 2000, has aligned itself gradually with the Austrian institution over the past three years through the international bank's local subsidiary, Sparkasse Bank Malta plc.

Under the arrangement, the company retains its fully-independent status and its distinct role in the local financial services industry as a professional, trusted financial advisor to private and corporate investors.

The decision to rebrand was triggered in part by the company's recent relocation to new premises in Qui-si-Sana, Sliema, which also sees the consolidation of Sparkasse and Quest in a single office building.

The new image is complemented with the marketing tag line: "The journey starts here". The line focuses on the investment journey that Quest initiates with each client, from the initial fact-finding exercise through to the professional and high standard service the company provides at every stage in its client relationships.

"Clients now benefit immensely from economies of scale and a more efficient management of their investments resulting in reduced trading costs. They also gain greater transparency in their portfolio as Quest deals with a single point of reference for all client transactions. By mitigating the administration burden, we can now focus fully on clients' investment strategies and new product developments," said Sandro Bartoli, the newly appointed managing director of Quest Investment Services.