MFA hosting KISS marketing workshops

The Malta FA is currently hosting a marketing seminar under UEFA's KISS initiative.

Launched by UEFA in 2005, the Knowledge & Information Sharing Scenario (KISS) aims to enhance professionalism within the national associations, by addressing critical issues faced by football managers in Europe more efficiently.

Over 50 officials from 35 national associations are taking part in a series of workshops at the Grand Hotel Excelsior. Joe Mifsud, the Malta FA president, addressed the participants at the start of the two-day seminar yesterday morning.

The MFA's representatives are Ivan Vella, marketing manager, Tanya Gravina, assistant marketing manager, and Alex Manfré, treasurer.

"The definition of the KISS project is beautifully simple: it is about bringing together knowledge and people," UEFA says on its website.