Yellow Pages consolidates marketing department

The marketing function within Yellow Pages (Malta) Ltd has been consolidated into a fully fledged department, with three new executive appointments. The newly set-up marketing department, headed by Carmen Camilleri Ciantar, has two sections: product and promotion.

"I am confident that the professional input of the team will play a crucial role in the continuous success of the company," Niki Soler, managing director of Yellow Pages (Malta) Ltd, said. "All the members of the marketing team at Yellow Pages have a wealth of experience in a number of fields. We are constantly striving to enhance our enviable reputation of offering a comprehensive service of the highest quality."

Cynthia Ellul is responsible for the product, including the maintenance of headings and references within each issue of Yellow Pages; the marketing communication concept; Yellow Pages' website; new products; and the company's pricing strategy.

Melvin Mizzi has been tasked with promotion, primarily creating and implementing the company's marketing, advertising and PR plans.