Westin 'best in bed' 10 years on

Westin has launched a five-month global celebration for the 10th birthday of its world famous Heavenly Bed.

The "Heavenly Celebration" will bring a little bit of heaven to guests and consumers around the world. Throughout this year, Westin will introduce several new additions to the Heavenly product line and host Heavenly White Sales and experiential events in high-profile locations worldwide. From Beijing to Boston, every one of Westin's 169 properties and more than 29,000 employees will participate in the celebration with special events, Heavenly promotions and giveaways.

The brand will also recognise the hard-working room attendants who have kept the luxurious multi-layered beds beautiful over the years, and will also offer meeting-planner incentives around the Heavenly theme.

Ten years ago, Westin received a wake-up call from travellers, who said in a survey that the most important service a hotel can offer is a good night's sleep. Westin spent more than $30 million to create the perfect night's sleep and introduce 52,000 new Heavenly beds in its 39,500 guest rooms, becoming the first hotel brand to take sleep seriously.

There are now more than 97,000 Heavenly Beds in over 65,000 Westin guestrooms worldwide.

The Heavenly Bed was such a success that every major hotel brand followed suit with the development of signature beds - affecting more than five million hotel beds across the globe.

Westin Hotels, represented in Malta by The Westin Dragonara Resort in St Julian's, turned the travel industry on its head and sparked a hotel bedding revolution with the 1999 launch of the Heavenly Bed.

In the decade since, more than 75 million guests have tucked themselves into Heavenly Beds at Westin hotels around the world including presidents, Hollywood royalty and professional athletes and more than 30,000 beds and 100,000 pillows have been sold.