Creativity, innovation and entrepreneurship

From October, students enrolling on a B.Sc. (Hons) ICT degree with computer science and artificial intelligence (CSAI) as a primary area of studies may choose creativity, innovation and entrepreneurship as the secondary area of studies.

Creativity and innovation are often used interchangeably but there are distinct differences between the two. Creativity is about developing thinking skills that allow you to come up with new ideas; innovation converts these into new value. Entrepreneurship involves the ability to recognise new opportunities and the willingness to take risks in an unpredictable scenario.

The Edward de Bono Institute for the Design and Development of Thinking offers training in creativity, innovation and entrepreneurship for people who want to improve their prospects in today's fast-paced and increasingly unpredictable future, regardless of whether they decide to start up their own business or to seek employment.

When taken as part of a secondary area of studies, topics covered offered include: thinking out of the box - a toolkit for idea generation; innovation and entrepreneurship; design and innovation; psychology of creativity; and creativity, innovation and digital technologies.

For more information contact the institute on 2132 3981, 2340 2434, e-mail: instituteofthink [email protected] or visit the website


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