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Malta 'off foreign investors radar'

The urgency of the situation stressed

Malta got the dubious honour of being dubbed one of the "best kept secrets" around at a conference on foreign direct investment in which businessmen complained of the island's lack of visibility in international markets.

A panel of industry heavyweights called for a more comprehensive and faster action to attract investment before "it is too late".

It was Jan Siemons, partner of the Dutch branch of Ernst & Young, who commented on Malta's virtues as a secret business location, pointing out that its invisibility was one of the country's main challenges.

Mr Siemons was speaking during the launch of the 2009 Ernst & Young report, which asked 101 companies which were the key issues with Malta's competitiveness. The survey was carried out by the same audit company between March and April.

Investors' perception of Malta as an investment destination improved, according to 42 per cent of respondents, while 15 per cent said it deteriorated.

The companies called for less bureaucracy, more online services or, instead, the creation of a one-stop shop. However, Margrith Lütschg-Emmenegger, president of the FimBank Group, said Malta needed a corporate identity because, abroad, "no one knows about Malta".

She also pointed fingers at the Maltese mentality, expecting the government to make amends instead of taking action.

The private sector must be the driver for the government to make the moves or else it would wait a long time, she said.

Ms Lutschg-Emmenegger criticised the fact that Malta still offered a cheap option instead of focusing solely on an expensive, top quality service.

"Malta is small and can afford to offer a high-quality service but doesn't and this is still fundamentally wrong," she said.

Similarly, Central Bank Governor Michael Bonello said Malta had to be highly selective in attracting foreign investment. "Once the crisis is over, foreign companies will be fewer, more selective and with weaker purchasing power," he said. All of the speakers stressed the urgency of the situation. Helga Ellul, president of Malta Chamber of Commerce, Enterprise and Industry, said the country needed to question the wage increases while keeping in mind that socially-disadvantaged people had to be helped.

The system should make it pay to work and the country should reward productivity, she said.

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Comments

C A Camilleri (on 16/7/09)
I think it is a matter of mixing within the right circles. To start with, we think we are the centre of the world and everyone knows or should know about the attractiveness of business in Malta. I ask if this is so.
Open any renowned business magazine, or business related TV channel. Rarely if ever Malta is ever featured. Have you ever read what the competition has to offer. This applies to tourism too. Grant it, the product that we offer is still too poor so better not thread there too much.
This is what politics should be about. It should be a politics of marketing ones country abroad and attract these business vultures. It should be a politics of thinking out of the box, a politics of innovation, a politics of government-private enterprise. Business breakfasts should not stop at eating the bacon but actually doing something about it!
John Padovani Grima (on 16/7/09)
Well said Ms. Ellul - the country should reward productivity. That, however, applies equally to subsidies, whether overt or covert, handed out to businesses. It also has to apply to all employees including management, and not just to selected classes of workers.

Why would a company CEO, for example, be paid 50 times the average employee's wages when s/he is always around discussing this, that and the other (all unrelated to work)? That could hardly be said to be productivity pay, right?

r ferriggi (on 16/7/09)
this '' best kept secret'' stuff mentioned is not convincing.

beaurocracy and lethargy from the concerned local authorities is more like it.

investors and businessmen meet everywhere all around the world in seminars and conventions. confidence to invest is mostly transmitted in this way. by a vote of confidence and approval from other investors.

probably even zimbabwe and somalia try to promote investment by many methods!!


g. scerri (on 16/7/09)
"Helga Ellul, president of Malta Chamber of Commerce, Enterprise and Industry, said the country needed to question the wage increases while keeping in mind that socially-disadvantaged people had to be helped."
We know what this means don't we? Help only those on benefits while, as usual, ignoring that vast class of people who lie in between the rich and the downtrodden. For that lot it's OK if prices go up while COLA only offers a pittance. Can the rich,on their own, supply the custom that business and industry needs?
Steve Evans (on 16/7/09)
And I thought the world knew about Smart City, Malta?
P.Cassar (on 16/7/09)
You see why we never learn.
Foreign experts are saying that Malta has not yet gone over the awareness stage in the international scene and are also urging us to go for the HIGHER market.
Local experts (or so we call them) ignore all this and hark about keeping low wages as if the introduction of newer ways of production, leaner and better management, less wastage, etc, etc do not exist.
LOW WAGES are their only solution and we look at these as leaders in our industry!!!!

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