Top marketing agency joins global corporation
ANG to rebrand shortly
Associated News Group is to join TBWA, one of the world's top five marketing agencies.
TBWA is part of Omnicom Group Inc., an American global marketing and corporate communications company.
Omnicom is made up of several branded networks and speciality firms which provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other speciality communications services to over 5,000 clients in more than 100 countries.
Last January, Advertising Age magazine announced TBWA Worldwide as its 2008 Global Agency of the Year on account of its uncommon global creativity success.
TBWA is known for a working methodology called Disruption, which it describes as a tool for change and an agent for growth with the objective of bringing out the best of its clients and their brands.
A spokesperson for ANG said that the company will officially join the TBWA network in the coming days.
This will be followed by a re-branding campaign.
ANG has been in the marketing communications industry for more than 30 years.