President Barack Obama has extended an open hand of friendship in his landmark Cairo speech to the Muslim world - seeking to engage Muslims with a commitment of mutual respect. No one can doubt his sincerity. From his first days in office, he has emphasised the importance of embarking on a new chapter in relations between the United States and the world's Muslims.

But this aspiration will remain elusive without acknowledging the sad fact that most Americans remain woefully ignorant about the basic facts of Islam, and about the broad geographic and cultural diversity of Muslim cultures.

A majority of public opinion polls taken in the last four years show that the views of Americans about Islam continue to be a casualty of the attacks of September 11, 2001. Washington Post/ABC News polls from 2006, for example, found that nearly half of Americans regard Islam "unfavourably", while one in four admits to prejudicial feelings against Muslims.

American views of the Muslim world are so coloured by the conflict in the Middle East and the wars in Iraq and Afghanistan that US citizens have no collective appreciation of the fact that most Muslims live in Asia. Or that the four countries with the largest Muslim populations - Indonesia, Pakistan, India, and Bangladesh - are all cultures with millennia-old histories of coexisting with other religions and cultures.

A 2005 report by the US State Department's Advisory Committee on Cultural Diplomacy called for a new vision of cultural diplomacy that "can enhance US national security in subtle, wide-ranging and sustainable ways". In 2008, a bipartisan group of American leaders - the US-Muslim Engagement Project - convened by Search for Common Ground and the Consensus Building Institute, issued a report calling for a new direction for US relations with the Muslim world. A primary goal of this effort would be "to improve of mutual respect and understanding between Americans and Muslims around the world".

It is time for US citizens to commit themselves to working alongside the Obama Administration to turn a new leaf in relations with the Muslim world. The first step is to make a concerted effort to become better educated about the multifaceted societies that comprise the one billion-strong Muslim population throughout the world.

The power of culture resides in its ability to transform perceptions. From June 5-14, New Yorkers are experiencing the rich diversity of Muslim cultures through a city-wide initiative, entitled Muslim Voices: Arts and Ideas. More than 300 artists, writers, performers, and scholars from more than 25 countries, including the US, are gathering for this unprecedented festival and conference.

Presentations include a dizzying variety of artistic forms from the Muslim world, ranging from the traditional (calligraphy, Sufi devotional voices) to the contemporary (video installations, avant-garde Indonesian theatre, and Arabic hip-hop). A companion policy conference has attracted scholars and artists from around the world exploring the relationship between cultural practice and public policy and suggesting new directions for cultural diplomacy. A critical goal of this project is to help break stereotypes and create a more nuanced understanding of Muslim societies.

Despite our enthusiasm for the possibilities of what this initiative can do to broaden understanding, a performance, a film, or an art exhibition cannot find solutions to all of the problems that divide Americans and the Muslim world. The current distance is rooted as much in ignorance as in hard political issues, many of which go beyond what arts and culture can realistically address.

However, cultural diplomacy and initiatives such as Muslim Voices can open the door to the reality of the Muslim world as a rich space for world-class artistic production. That, in turn, can encourage an interest in addressing the harder political issues with respect and a sense of equity.

For too long, the differences between the US and the Muslim world have been framed not in terms of diversity, but as the foundations of a permanent global conflict. But when people participate in an aesthetic experience that both addresses and transcends a particular culture, perceptions are bound to change.

America has reached a pivotal moment in its national and global history, with new hopes for intercultural exchange, dialogue, and mutual understanding. President Obama and Secretary of State Hillary Clinton say that theirs will be an age of "smart power" that will effectively use all tools of diplomacy at their disposal, including cultural diplomacy.

The US must focus once again on the arts as a meaningful way to promote stronger cultural engagement and, ultimately, to find new channels of communication with the Muslim world. Doing so will show that relations need not be defined only through political conflict.

Rather, there is now an opportunity to define connections between America and the Muslim world by sharing the richness and complexity of Muslim artistic expressions - as a vital step in finding grounds for mutual respect.

Ms N. Desai is president of the Asia Society, Ms Brooks Hopkins is President of the Brooklyn Academy of Music and Mr Tlili is founder and director of the Centre for Dialogues: Islamic World-US-The West at New York University.

© Project Syndicate, 2009, www.project-syndicate.org

Sign up to our free newsletters

Get the best updates straight to your inbox:
Please select at least one mailing list.

You can unsubscribe at any time by clicking the link in the footer of our emails. We use Mailchimp as our marketing platform. By subscribing, you acknowledge that your information will be transferred to Mailchimp for processing.