Promoting a distorted image of family

On May 9 I had the misfortune to come across a distasteful advert that is being shown on Italian media channel Canale 5.

The French Renault automobile company which seems to be, to all intents and purposes, the mentor behind the promotion of this TV spot, shows an exuberant middle-class latest model Renault car owner collecting kids from various pick-up points close to residences belonging to his first, second and third wives respectively, as if it were an ordinary day-to-day chore of contemporary European way of life!

Are those responsible for the renowned French automobile manufacturing company aware of the irreparable harm being inflicted on our young generation by promoting such tripe in which a thwarted image of family life is being presented as a matter of fact?

Is this the so-called new modern European concept of the "family" whereby a new version of licensed bigamy is meant to replace the traditional family cell, once the pillar of society and the hallmark of a healthy community?

Small wonder then that a worrying, ever-increasing rate of broken marriages and deeply disillusioned offspring is being registered throughout the length and breadth of Europe with far-reaching consequences. Whichever reasons media pundits may have up their sleeves, this latest "fashionable" trend in sensational publicity is bound to have serious repercussions on our once-treasured family life, with dire consequences on Europe's social fabric, moral integrity and economic development.

Quo vadis Europe? And to what extent?