New website targets inbound medical tourists

Treatment Abroad, part of Intuition Communication Ltd, and the leading providers of online information for medical tourism has appointed its first overseas franchisee - the InMalta Online Group - which will operate the Treatment in Malta website.

The new site will be aimed at inbound medical tourists to Malta. The InMalta Online Group currently operates a number of online services including InFashion, InProperties, InFusion and has invested in the franchise to expand its range of Malta based web portals into the healthcare market.

Intuition Communication is the company behind several leading health information portals including Treatment Abroad, Private Healthcare UK, the Harley Street Guide and OHS Directory.

The InMalta Online Group is the first franchisee that Intuition Communication has appointed. The new website will follow the successful Intuition business model and reflect the branding and content of Intuition's other medical tourism portals such as Treatment In Cyprus, Treatment In Spain, Treatment In Hungary and the recently launched Treatment In India.

Intuition Communication will work closely with the In Malta Online Group, and will provide web technology, business development, marketing and operational support to ensure its success.

Keith Pollard, who runs Intuition Communication said: "Franchising our business model and brand is a logical step for us in expanding our business, particularly into overseas markets. We see this as an opportunity to grow our revenues by licensing our technology and business model to web businesses and healthcare operators in other countries who wish to develop health information portals or medical tourism content.

"Franchising will enable us to benefit from the use of local sales and marketing partners/franchisees to achieve these revenues. We are looking for partners who, like the InMalta Online Group want to extend existing web businesses or set up new web ventures, while minimising the investment required to develop and set up such a site. Our franchise will offer them the expertise, knowledge and ongoing support to build a successful portal within the health information sector of their own country."

For further information on Treatment in Malta one may visit www.treatmentinmalta.com or e-mail sales@treatmentinmalta. com.