BPC booklet points to the Future

BPC International has rounded up its 50th Anniversary Celebrations with the publication of a commemorative booklet featuring all the BPC Future Pointers series of studies.

A limited number of complimentary copies of the booklet are available on a first come first served basis and requests should be made via e-mail on info@bpc.com.mt

In the series, marketing and communications experts and thinkers provide thought-provoking, and at times controversial, views on the changing face of communications over the next 50 years. The studies, which had originally been published in Malta in association with The Times between October and December 2008, caused considerable interest and debate amongst practitioners, students and media professionals.

Noellie Brockdorff, BPC's director for research and planning said: "We've had a very encouraging response to the Future Pointers initiative. This certainly seems to have set a lot of people thinking about what how the marketing communications industry may evolve in future.

"We have also been fortunate in obtaining high-calibre contributors from both the UK and Malta, across a number of communications disciplines. Now, more than ever, any viable business needs to be open to a range of different opinions from people external to the organisation, and be prepared to assimilate - and act on - such inputs.

This process of business creativity applies to a range of organisations across different sectors, not just the traditional creative industries."

Contributors to the series include Brian Winston, well-known author and former head of the faculty of media and cultural studies at the University of Westminster; Albert Caruana, professor of marketing at the University of Malta; Fr Joe Borg, the well-known broadcaster and columnist; Peter Serracino Inglott, emeritus professor of philosophy, and former Rector of the University of Malta; and Alfred Mifsud, opinion columnist and writer on economic and political current affairs.

BPC International Limited was set up in 1958 by its current chairman Joseph Brockdorff.