Serving the perfect pint

The art of serving a fresh perfect pint was highlighted during a beer quality and training seminar held at the Simonds Farsons Cisk brewery, Mrieħel.

The event was open to Wands Ltd clients who serve Guinness, Kilkenny and John Smith's beer on draught.

Around 60 people attended the one-day seminar, which was conducted by Ray Scerri, dispense services manager at Simonds Farsons Cisk. He explained the brewing process, pinpointed the ingredients of making a good beer and focused on how to handle kegs and pour the perfect pint.

"International studies have revealed that serving a pint correctly adds value to the outlet and increases sales. Beer drinkers normally will keep going back to the same pub when they find good quality beer. Good quality is critical for beer drinkers, more than price," Mr Scerri explained.

Matthew Cuomo, retail operations manager at Wands Ltd, opened the seminar saying the main aim was to highlight the importance of serving a fresh pint every time.

Clients were also briefed on the brands' history and marketing by Wands brand executives Gabriella Gusman and Marco Debono and taken on a tour of the brewery, led by brewer Martin Polidano.

The seminar was also attended by representatives from Guinness and John Smith's breweries, who flew to Malta purposely for the occasion.