Herbal Essences launches complete new line-up

Procter & Gamble has launched a re-energised, innovative new line up of Herbal Essences shampoos and conditioners on the Maltese market.

Herbal Essences has transformed not just its bottles and logo, but its juice, scents, benefits and more, to offer women an exciting, new set of hair care solutions.

The new product range now gives consumers the opportunity to choose the perfect match for personal hair type from among seven totally new and enhanced high-quality shampoos and conditioners with improved formulas.

Herbal scientists have produced an advanced set of formulations and have tied in the "Herbal experience" - an intensively enjoyable showering sensation, specifically designed to enhance the final result.

"What we've done is restage the brand in a way that enables people to buy the products according to the end benefit they're after," said Rene Rust, Herbal Essences scientist.

Herbal has been re-created to indulge both mind and senses. Designed to elicit an intensely pleasurable experience and a moment of fantasy in a bottle, Herbal Essences' delicious new fragrances have been developed to have a transformational effect on mood.

Herbal Essences is imported and distributed in Malta exclusively by V.J. Salomone Marketing Ltd.