English language schools exploit internet

The Federation of English Language Teaching Organisations Malta (Feltom) launched its new website during its recent annual general meeting. It is accessible at www.feltom.com. Icon studios, the designers of the websites, explained strategies and ideas...

The Federation of English Language Teaching Organisations Malta (Feltom) launched its new website during its recent annual general meeting. It is accessible at www.feltom.com.

Icon studios, the designers of the websites, explained strategies and ideas to assist Feltom in maximising the potential of the internet.

In a presentation entitled Making the web work for you, Gege Gatt, director for strategy and

business development at Icon, discussed the opportunity presented by new social network platforms and how these may be used to reach a growing spectrum of internet users. Evidencing an unprecedented shift in media consumption from passive-viewing to personal-control by web-users, the internet presents an audience of over a billion users worldwide who interact daily within communities.

The Maltese branch inlingua, an international company with schools in over 300 spots worldwide, has also launched its own new website, also entrusted to ICON. It is accessible at www.inliguamalta.com

The site easily ties in with the company's motto: Leaning English is fun and easy, as it was designed around bright colours and an outwardly simple interface that has already been a hit with the school's students, whatever their level of English.

Almost 70 per cent of students choose Feltom member schools when they visit Malta to improve their English Language skills. There are 15 member schools around Malta.

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