According to Michele Gianazza, sales director of the international award-winning Cantine Lunae Bosoni srl, the Maltese market for wine is a very important one in view of the fact that it epitomises the cultural and geographical traits which link Malta and Italy and the historic ties that exist between Malta and the UK.
Mr Gianazza arrived in Malta earlier this week, where he met Max Castagna, who through Casa Vini Ltd, is the local representative of Cantine Lunae in Malta.
Cantine Lunae, located between the Apuan Alps and the Ligurian Sea in the fertile Magra plains, distinguishes itself with the high quality of its wines. In 1966, Paolo Bosoni took the lead in the family company that was started at the beginning of the century by his grandfather. Mr Gianazza says that "Paolo, who has a passion for quality, built new cellars using the most up-to-date technology. In wine-making, innovation can only be carried out if you have the know-how and respect for the tradition. Wine production is an evolutionary process, which however respects the tradition of the origins." Asked about how one can strike a balance between the traditional elements and the actual innovative processes to retain success, Mr Gianazza said that success and the balancing factor lies within the passion with which you do the job and the specific family traditions which guide the Bosoni products.
All of the Cantine Lunae wines are made from Bosoni family owned vineyards, which allows for the strict control of quality and maintenance of the delicate balance between tradition and innovation. His efforts have been recognised over the years, as the Cantine Lunae winery is renowned in the region and has won several awards for their fine wines including three consecutive Best Wine awards bestowed to the Cantine Lunae wines by the reputable Decanter Magazine.
"Awards and certificates are important for endorsement purposes. However, the most important endorsement comes from the level of commitment that Paolo Bosoni gives to each of our products," Mr Gianazza said.
When asked if wine production and consumption were affected by today's economic climate and how the international wine producer looks at the current economic scenario, Mr Gianazza stressed that as long as the product is good and remains faithful to its origins, "one has a basis to embrace the challenge".
One also had to concentrate efforts in those markets where the penetration, knowledge and appreciation of the brand and its products are high.
Asked to comment about how the Maltese market is responding to the various Italian high-quality wine brands he's representing in Malta, Mr Castagna stressed the fact that Casa Vini aspires to be an importer and marketer of fine wine. Mr Castagna, one of the company's founders, believes in focusing energy on a limited number of excellent products concentrating mainly on Italian producers. "Cantine Lunae Bosoni srl, like the other brands we represent, embodies this vision and the Maltese customers are appreciating this, through their custom," he said.
Mr Gianazza arrived in Malta earlier this week, where he met Max Castagna, who through Casa Vini Ltd, is the local representative of Cantine Lunae in Malta.
Cantine Lunae, located between the Apuan Alps and the Ligurian Sea in the fertile Magra plains, distinguishes itself with the high quality of its wines. In 1966, Paolo Bosoni took the lead in the family company that was started at the beginning of the century by his grandfather. Mr Gianazza says that "Paolo, who has a passion for quality, built new cellars using the most up-to-date technology. In wine-making, innovation can only be carried out if you have the know-how and respect for the tradition. Wine production is an evolutionary process, which however respects the tradition of the origins." Asked about how one can strike a balance between the traditional elements and the actual innovative processes to retain success, Mr Gianazza said that success and the balancing factor lies within the passion with which you do the job and the specific family traditions which guide the Bosoni products.
All of the Cantine Lunae wines are made from Bosoni family owned vineyards, which allows for the strict control of quality and maintenance of the delicate balance between tradition and innovation. His efforts have been recognised over the years, as the Cantine Lunae winery is renowned in the region and has won several awards for their fine wines including three consecutive Best Wine awards bestowed to the Cantine Lunae wines by the reputable Decanter Magazine.
"Awards and certificates are important for endorsement purposes. However, the most important endorsement comes from the level of commitment that Paolo Bosoni gives to each of our products," Mr Gianazza said.
When asked if wine production and consumption were affected by today's economic climate and how the international wine producer looks at the current economic scenario, Mr Gianazza stressed that as long as the product is good and remains faithful to its origins, "one has a basis to embrace the challenge".
One also had to concentrate efforts in those markets where the penetration, knowledge and appreciation of the brand and its products are high.
Asked to comment about how the Maltese market is responding to the various Italian high-quality wine brands he's representing in Malta, Mr Castagna stressed the fact that Casa Vini aspires to be an importer and marketer of fine wine. Mr Castagna, one of the company's founders, believes in focusing energy on a limited number of excellent products concentrating mainly on Italian producers. "Cantine Lunae Bosoni srl, like the other brands we represent, embodies this vision and the Maltese customers are appreciating this, through their custom," he said.