Wednesday, 14th January 2009 - 10:14CET
Video: Melita completes €40million mobile network - Ericsson spokesman hails 'challenging project'
Melita has completed a €40 million mobile network investment with the help of Ericsson and will launch full nationwide mobile phone service on Sunday, February 1.
It will thus become Malta’s third full service mobile telephony operator.
Ericsson is a world-leading 3G supplier and its market share for GSM family, including WCDMA is more than 40 percent. Over 1,000 networks in more than 175 countries utilize Ericsson’s network equipment and 40 percent of all mobile calls world-wide are made through Ericsson systems.
Ericsson’s Head of Market for South East Europe, Cesare Avenia, described the Melita Mobile project as “challenging” since Ericsson’s and Melita’s network engineers had to integrate a mobile services network into Melita’s already established fibre-optic cable platform.
Melita Mobile is the first mobile operator in the world to integrate HSPA mobile broadband into a cable platform.
"Ericsson, with its proven broadband solutions and know-how in next-generation telecommunications networks, is providing Melita with the opportunity to generate greater revenue and expand its offerings with the latest mobile broadband services,” Mr Avenia said in a statement.
Melita Chief Operating Officer Stephen Wright said Melita "will rock the market" with substantially cheaper prices for mobile usage.
"Our promise to be cheaper is a long-term commitment and not just a limited time offer. This is the first time that mobile users in Malta will experience the real benefits derived from the liberalisation of telecommunications in Malta” said Mr. Wright.
The company will offer a full service from its first day and has signed almost 600 agreements with third party mobile operators in over 200 countries for a comprehensive international roaming service.
It will also offer customers full integration of four telecommunication and home entertainment services: television, internet, fixed-line telephony and mobile communication.
Its investment also includes a customer experience enhancement programme and follows a recruitment drive which has seen 100 new people employed by Melita in 2008, including 20 new customer assistance officers to help run the company's24 hour-7 days a week customer assistance centre.
New outlets have also been opened in Naxxar, Msida, Paola (due to open shortly) and in the Arrivals Lounge at Malta International Airport.
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Comments
Some wrote about Melita's customer care service.....what customer care service?
How I agree with you about the Moaners Brigade!. On these blogs, always the same nothing-to-do moaners who are experts in all matters! And when Melita Cable is the scapegoat one can see the thick venom against this company. It these moaners had the power, they would surely melt Melita Cable into dirty waters...forgetting that more than 300 Maltese compatriots are earning their living from Melita Cable.! Shame on you moaners.
This is a section from the authoritative and widely quoted British report: "We recommend that for all base stations, including those with masts under 15 m, permitted development rights for their erection be revoked and that the siting of all new base stations should be subject to the normal planning process (paragraphs 6.43–6.46 and 6.55–6.62)."
I totally agree with you. Melita is insensitive to people's rights and views. The only thing they see is money. I never switch to Melita even if they're the only company to provide mobile service.
for those wondering why they have not divulged their rates yet....have you ever seen what Go do to VF and vice versa...they copy like crazy cats and dogs... Melita are guarding their secret like there's no tomorrow...cause they only get one chance to do this right... and the right way is cheaper and simpler... that makes it better!
Please read well.
I didn't write "cheap" but "cheaper". A different meaning altogether.
Cheaper means i pay less for a product/ service without compromising on quality.
To be more precise: at the moment i'm scared to receive my monthly mobile bill. I look forward to pay less for mobile usage and save money in the process.
six months ago, i wasted one whole month trying to resolve a billing issue with GO, being pushed to and fro from Mr X to Mr Y only to end up back at Mr X. all i asked for was a copy of my own previous bill. A meanial request but yet it took me a month to get my bill.
So to all those hwo write in this blog implying that GO has a state-of-the-art customer service and Melita have 'it's an end of the world' customer service, just read above to understand that customer service problems exist in every company .... becuase humans are bound to err.
that's why i will simply switch to the cheapest mobile offer ... at least if i can't get good customer care from anyone, i'll be saving some money.
serious competition.....finally.
Melita will have no 2G, so when you lose your 3G signal you will have no reception.
Hopefully Melita will cover this with excellent 3G coverage as from day 1, however I would wait to see some feedback.
In my personal opinion good service is more important then cheap prices.
It's disgusting that in Malta the Top up cards have a time limit.
In UK cards only expire when the money runs out.
The only condition on UK cards is that one make at least one call or text every 6 months.
Hope you won't join the moaners brigade after trying their "cheap" as you put it service.
Anyway,how much cheaper?
Go and Vodafone at least make it crystal clear what they are going to charge you; why can't Melita do the same?
...then again, perhaps im missing something blatently obvious.
I totally agree with your comment! Melita's customer care service is absolute rubbish. I have never heard a word in favour of their attitude towards customers. Lord help you if you ever need assistance, because they won't give it to you.
I remember spending hours on end per day calling.....explaining my problem....waiting....having my call transferred to someone "li jista jaqdik ahjar".....being told they'll call me back (they never do).....waiting some more....calling again.....waiting....then being told "il-problema mhix min-naha taghna tafx". all the while, my internet's frantically going on and off like christmas tree lights.
Ericsson or no ericsson, Melita have lost their credibility with me.
@J Camilleri Baron
be sure that other companies will reduce their prices as well
Where is the new outlet in Paola ?................
frankly, whatever you all say, I will just subscribe to whoever gives me the best deal and the best prices. if melita mobile is chepaer, then you have me as a customer.
simple. and i believe that many pthers will follow my thinking especially in these times where saving money has become a prirority....... somehow we have to find a way how to save money to pay our electricity bills
i doubt that melita will give any customer service whatsoever! they did not give any when they had more competitors with internet , phone and tv services,why should anything change when it comes to mobile? i'm definitely not going to rush for their 'service'. tried their 'services' for internet and tv and regretted it big time! won't risk trying them again!
The consumers of Malta will welcome a new player into the mobile arena.
Lets hope that they all three operators compete on price and give extra added value to the customers.