Analyst firm names HP among MFP world leaders

Industry analyst firm Gartner Inc. has positioned HP in the leaders quadrant of its 'Magic Quadrant for MFPs (multi-function products) and Printers' report.

According to the analyst firm, vendors are assessed on weighted criteria, including products or services, sales execution and pricing, market responsiveness and track record, marketing execution, customer experience, offering strategy, business model, and geographic strategy.

"This is testament to our strong customer relationships and our ongoing commitment to deliver the most robust MFP solutions to customers all over the world," said David Murphy, HP senior vice-president.

"Leaders have broad channel capability to deliver the products to customers where they want to procure them," the report said. "They consistently hold strong market share positions in both printers and MFPs worldwide and are capable of delivering nearly identical service levels in more of the regions where Gartner customers are located. They tend to have the deepest global capability and the inventiveness and resources, skills and vision to deliver superior levels of support to existing and future customers globally."