Maltese deejay launches perfume

It seems like this is the season for perfume launches by local celebrities here in Malta. DJ Steve Caesar recently launched his perfume, Sweat, for both men and women.

Sweat was specifically created for Steve Caesar in France by one of the world’s leading perfume laboratories. Sweat is an exciting new eau de toilette which is made by the finest ingredients to truly imprint one’s personality on others. While the male version has a very strong character, the female version is subtle, yet full of energy.

So why call it Sweat, which is not exactly synonymous with a pleasant smell?

“To be different from the normal names of perfumes; to make an impact; and to be talked about,” he said.

“What’s special about Sweat is that it represents my personality and I believe that it can attract quite a few.”

“I like to come out with new ideas. I was also the first to launch a personal calendar in Malta. And now I decided to launch my own perfume.”

“My aim is to market my name. To grow in life you cannot stick to one line, you have to branch out,” the confident deejay explained.

The perfume is being sold from Caesar’s House in Paceville for the price of 40 euros. It will also be distributed in perfumeries soon.