Who wants a sunny, sandy beach instead of pebbly shores, or a latte instead of a nice cup of tea?
Police in Britain are appealing to nostalgia for all things British in a campaign to call ex-Bobbies back from the sunny south seas nations of Australia and New Zealand, where hundreds have set up home.
And if that doesn't work, then a resettlement package of £10,000 for anyone who returns to Britain might change their minds. The ad campaign by the Leicestershire police force targets emigrant police's memories of calming cups of English tea and cool weather.
But prising police from Australia - the country of choice for British émigrés, attracting just fewer than 40,000 Britons last year - may not be so easy. "You can drink lattes instead of tea and have the occasional beer ice cold," South Australia Police Deputy Commissioner Gary Burns told the Adelaide Advertiser newspaper, where the ad debuted.