Air Malta stands by redundancy scheme
Air Malta said this afternoon that if the targets it had set for itself in the current Voluntary Redundancy Scheme were not achieved, it would have to take other measures to assure itself of a sustainable future.
Reacting to a statement issued last week by the GWU, the airline did not say what its targets were. It insisted however, that the union was mistaken when it claimed that its first such scheme, in 2006, had led to a brain drain. The first scheme had seen 160 employees leave the company. Since then the airline had employed 20 people, of whom only one was a a direct result of the scheme, the airline said.
The scheme, however had helped Air Malta to reduce its wage bill, and thus be able to offer more competitive prices.
Air Malta said it had had to reintroduce the scheme because of the precarious situation the airline industry was going through, first because of high oil prices, and now because of the global financial situation. Air Malta was no different and was being impacted in the same way as other airlines.
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A Anderson
Dec 9th 2008, 17:35
An observation:
I am not so sure what the aim of the marketing plan for Airmalta is? Just an observation from living in the UK where I see Ryanair and Easyjet advertising. I think Air Malta is relaxing their campaign and the feeling I get is that it is not a positive one but rather 'we gave up already and we cannot compete with the rest'.
I am not sure why Air Malta let go of their Stansted Route rather than cutting the service altogether they should have invested in marketing not just in London but East Anglia and the whereabouts. Air Malta created a vacum here which I am sure others will take advantage of. If you want 'quality' tourists invest in the national airline cause more often than not, people would prefer it.