BoV wins award

Bank of Valletta has just been awarded the Financial Innovation Award for 2008, a prestigious annual award organised by the ifs School of Finance in the UK for the financial services industry.

Bank of Valletta was declared winner of the Most Effective Customer Segmentation Strategy award highlighting the bank’s focus towards continuously growing the relationship with its customers.

The panel of judges commented that within the closely-fought group, BoV won on the basis that its model is the one most closely aligned to the strategic values of the project, making remarkable use of management information and resulting in maximal customer impact, making the customer feel valued when transacting business with the bank.

The other four short listed nominees were from Coutts & Co, HSBC Bank, LTSB Asset Finance and Stroud & Swindon Building Society.