Yearly appointment for Beaujolais Nouveau

Every year, wine lovers anticipate the release of the Beaujolais Nouveau. At the strike of midnight on the third Thursday of each November the young and light wine is released on markets around the world for the much anticipated annual celebration of a French tradition that has since been adopted in many countries.

“For those people who cannot be in France at this particular time, we have brought over to Malta Bouchard Aine et Fils’ Beuajolais Nouveau,” said Clyde Attard, Marketing Manager for P. Cutajar & Co. Ltd, of Mriehel. “With Beaujolais Nouveau we can make a toast to this year’s harvest and get the first ever taste of the new vintage. The refreshing young and fruity wine is an ideal companion to a meal, and patrons can enjoy Bouchard Aine et Fils’ Beaujolais Nouveau at different restaurants around the Island.”

Beaujolais Nouveau is a light purple-pink wine with very little tannin made Gamay grapes coming from the Beaujolais AOC. The grapes are harvested by hand. The wine is ready to be drunk just six to eight weeks after the harvest. It is usually dominated by fruity flavours such as banana and pear and is served slightly chilled. Beaujolais Nouveau is intended for immediate drinking.

The Nouveau tradition has been carried on since the 19th century when the wines were transported down the Saône River to the bistros of Lyon.