Free Wi-FI at Malta International Airport
Malta International Airport in collaboration with Open Networks Ltd has set up a new infrastructure providing high speed wireless broadband internet throughout the terminal. Open Network's innovative technology will allow the thousands of commuters who...
Malta International Airport in collaboration with Open Networks Ltd has set up a new infrastructure providing high speed wireless broadband internet throughout the terminal. Open Network's innovative technology will allow the thousands of commuters who make use of the airport facilities to access free Wi-Fi mobile internet from their laptops, PDAs and mobile phones.
This unique business model is making free mobile connectivity a reality. The service is made possible by organisations that are making use of the media content as an advertising platform. The concept is to offer free internet connectivity supported by non-obtrusive advertisements in video and audio formats.
This technology offers a myriad of assets for advertisers, making it a very feasible way for companies and organisations to deliver compelling content that drives sales while generating high impact brand impressions. Moreover, the recent evolution in mobile phone handsets has become the most personal and innovative media of this new century.
For consumers the service is very easy to use. All one needs to do is to connect to the Wi-Fi signal from their mobile phones or laptops and accept to view one of the sponsors' brief adverts before accessing the internet free of charge. The introduction of this free service is an additional enhancement to the new infrastructure at MIA.
This unique business model is making free mobile connectivity a reality. The service is made possible by organisations that are making use of the media content as an advertising platform. The concept is to offer free internet connectivity supported by non-obtrusive advertisements in video and audio formats.
This technology offers a myriad of assets for advertisers, making it a very feasible way for companies and organisations to deliver compelling content that drives sales while generating high impact brand impressions. Moreover, the recent evolution in mobile phone handsets has become the most personal and innovative media of this new century.
For consumers the service is very easy to use. All one needs to do is to connect to the Wi-Fi signal from their mobile phones or laptops and accept to view one of the sponsors' brief adverts before accessing the internet free of charge. The introduction of this free service is an additional enhancement to the new infrastructure at MIA.