No property crisis at Savoy Gardens

Frank Salt Real Estate wishes to refer to yesterday's back page article entitled Property Crisis Looming. Ironically, The Times chose to feature a photo of a development, Savoy Gardens, which is a prime example of the fact that property that is well finished, well designed and with rooms of the right proportions, when priced properly, sells and sells well.

There is no property crisis at Savoy Gardens with sales far exceeding projections and expectations.

The property market cannot be blamed for a mismatch between what a buyer needs and wants and what is being built.

If property is built well, designed well, at the right price, it sells well. Savoy Gardens is a clear example of this. Seventy per cent of the apartments available have in fact been sold, with a constant flow of queries for the remaining few.

Frank Salt Real Estate, through one of its directors; Douglas Salt, offers a consultancy service to developers, precisely to insure that a mismatch leading to slow sales is pre-empted at the design stage.

Editorial note
The photograph in question was used merely to embellish the write-up and also because of the threatening clouds looming above the structure and for no other reason. Any inconvenience is regretted.