The BMW Group is the world's only car maker to offer a comprehensive technology package already going back more than one year across all model series and car segments and significantly reducing both fuel consumption and exhaust emissions. And this efficiency-boosting technology comes not just on a few individual models or at extra cost, but is a standard feature on every new BMW.
This autumn, BMW offers 23 models, ranging from the 1 Series to the 7 Series, with CO2 emissions in the EU test cycle not exceeding 140 grams per kilometre - which means fuel consumption of not more than 5.9-litre petrol/5.3-litre diesel/100 kilometres, equal to 47.9 and, respectively, 53.3 mpg imp. In all, sales of BMW cars with 'Efficient Dynamics' since spring 2007 already exceed one million units.
From 1995 to 2008, the average fuel consumption of all BMW and Mini models in Europe has decreased by 25 per cent. The BMW Group fulfils the self-commitment made by the Association of European Automobile Manufacturers (ACEA) for its own brands. This year alone, the enhancement of efficiency on BMW models saved some 150 million litres of fuel Europe-wide versus 2006, the year before 'Efficient Dynamics' was introduced on a broad scale.
Meanwhile, the new BMW 330d with optional BMW 'Blue Performance' technology is the first production car which already fulfils the prerequisite for the particularly demanding EU6 emission standard not scheduled to come into force until 2014.
To fulfil this extremely strict standard and reduce nitric oxide emissions accordingly, the new BMW 330d comes with a NOX storage catalyst integrated in the exhaust system - without even the slightest negative effect on the performance and fuel consumption of the BMW 330d.
Numerous international awards and prizes confirm the success of the 'Efficient Dynamics' development strategy. The BMW 118d only recently received the 2008 World Green Car of the Year Award.
In Germany and Great Britian, to mention just two of many countries, BMW 'Efficient Dynamics' has been lauded as the most effective package for reducing fuel consumption and emissions.