Bank of Valletta has been selected among the finalists for the prestigious Financial Innovation Awards. BoV was chosen among numerous financial institutions and, for the first time, two BoV entries have been nominated for the final award.

The first nomination is for best marketing initiative - new and traditional media, which features the leading role BoV played during the euro changeover. The appointment of BoV as the official partner bank of the National Euro Changeover Committee (NECC) reflects the significant contribution the bank makes to Maltese society. BoV provided each household with a euro converter to assist with the transition to the new currency.

The second nomination is for the most effective customer segmentation strategy, reflecting how the bank has implemented a new customer segmentation model with the aim of enhancing the customer-bank relationship. Bank of Valletta is positioned to strengthen its relationships with its customers by offering financial advice that is tailored for individual needs.

The two nominations for the Financial Innovation Awards reflect the forward-looking spirit of Bank of Valletta, which takes a market-driven approach to create unique opportunities where both the customer and the bank benefit. The awards shortlist may be regarded as appropriate recognition of the work carried out by BoV to provide the value that customers deserve.

The Financial Innovation Awards are one of the most well-established annual awards in the financial services industry. Entries are received from worldwide organisations with finalists chosen following a rigorous selection process.


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