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Urgent action needed for tourism

What a pity that the government has not yet realised that some issues have now become so important that they cannot be taken as part of the party political ball game anymore. The government seems to be still oblivious to the fact that so many Maltese people nowadays have made tremendous progress as to their knowledge and awareness of not only what goes around them but also to the meaning of lots of what we politicians say and do.

That is why Mario de Marco's reply to my article - Action, Not Words, (September 10) - in a letter entitled Action In Tourism (September 13), can only be considered as a partisan attempt to camouflage the government's incompetence in implementing the necessary policies with regard to tourism and the environment.

I am surprised that Dr de Marco is happy to give a simplistic interpretation of the benchmarking exercise that the World Economic Forum (the Travel and Tourism Competitiveness Report 2008, Balancing Economic Development And Environmental Sustainability) has conducted for 130 countries including Malta. This report is a 14 pillar exercise that compares these main tourist destinations around the world.

Dr de Marco has chosen to gloss over the details and justify his position by looking at Malta's average ranking, ignoring the details of such a weighty report. Anyone who analyses Malta's strengths and weaknesses in the tourism sector would, and should, be shocked at this apparent cavalier attitude .

Is Dr de Marco glossing over such details as, for example, the fact that Malta ranks in the: 100th position with regard to price competitiveness in the travel and tourism industry; 106th position for ticket and departure taxes and airport charges; 104th position for fuel price levels; 91st position for purchasing power parity and 65th position for extent and effect of taxation.

With regard to environmental sustainability, Malta ranks in the 84th position, especially regarding carbon dioxide emissions; in 72nd position for enforcement of environmental regulations; in 69th position for sustainability of travel and tourism industry development and in 62nd position for stringency of environmental regulation.

These are just two of the 14 pillar benchmarking exercise by WEF, published in June this year.

Dr de Marco seems to forget that his is a government of 20 years and not of six months. If I were in his place I would definitely be facing the situation with tangible actions and plans and not with more words and talk of future initiatives!

Having said all this, I reiterate that the Malta Labour Party is eager to see effective action from the government in order to remedy the damage that was done during years of incompetence, particularly due to lack of foresight and holistic planning. The MLP has always placed tourism on the front burner and devoted time and action as necessary.

Tourism is a dynamic industry. It needs the necessary political will to match up with the determination and hard work of all those in the industry to secure it on a sustainable and competitive platform.

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Comments

Joseph V. Grech (on 19/9/08)
May government and oppostion cooperate to the hilt to turn the tide in our tourism industry. Stop the bickering please! Stop the talking and get on with the job - seriously, mind you! And yes, if there is the need for on the spot inspections let's carry them out and impose penalties that really hurt on transgressors - for everyone's sake.
Tourists do like coming to sunny, sea-surrounded, historical Malta but we need to treat them with respect - like refraining from awakening them at 6.30am with loud construction noise just behing their hotel! Or carrying out construction even in a tourist apartment block with tourists actually staying there! Which is exactly what happened this summer in a prime tourist locality.
I sincerely augur that Mario de Marco's work at the Ministry will reap results. With Marie Louise Coleiro-Preca watching proceedings he really needs to watch his steps. May the two cooperate fully for the good of such an important industry.
J Martinelli (on 19/9/08)
What the MLP would have done or would do now is something we will never know because, in Opposition, anyone can talk, promise and accuse all they want knowing that they are quite safe since they cannot deliver anything. Their wish list could be a mile long but they need to be in the government's shoes first, then let the public comment later.

The Tourism industry is by no means guaranteed and if measured by numbers alone, it would be a gross mistake. I agree with Marie Louise Coleiro-Preca, that competitiveness is an issue but so is the quality of service accorded to tourists. We seem to fail miserably on both counts. Yet what is the government supposed to do? Impose a cap on hotel rates? Send out under cover police making sure that each tourist is treated with respect, not fall off buses and not verbally abused or overcharged by bus drivers ?

It has to come from managers of big business including hotels, restaurants, service providers and retailers to ensure that their pricing is fair and competes with other tourist resorts dotting the whole Mediterranean basin.

Why bite the hand that feeds them ?

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