World Aviation Group set for more growth

The World Aviation Group is expected to shortly announce the successful conclusion of negotiations with two prospective clients which would lead to the creation of a substantial number of jobs after two years of operations in Malta. The World Aviation...

The World Aviation Group is expected to shortly announce the successful conclusion of negotiations with two prospective clients which would lead to the creation of a substantial number of jobs after two years of operations in Malta.

The World Aviation Group, a joint venture between Air Malta plc and Australian interests, is an example of the transformation that the Maltese economy has been undergoing from a low-end manufacturing base to a high-value services oriented destination.

Centrecom, Aviation Online, BPO Services and World Aviation Services constitute the World Aviation Group. While World Aviation Services and Aviation Online offer specialist airline representation in around 15 countries throughout the world, BPO Services' core operations focus on revenue accounting and other back office services. Centrecom is a contact centre services provider, which handles both inbound and outbound call services, reservations and e-ticketing.

The World Aviation Group was set-up in 1989 as a small general sales agency operation employing around six people and representing British Airways interests in Malta.

In September 2006 Centrecom was launched with the aim of providing a customer contact service to Air Malta. Today, the company offers its services to three airlines and to other travel and tourism related companies. Its workforce has increased from 30 in 2006 to more than 160 today.

Domnic Attard, group CEO said: "The activities of our group are constantly growing. Our vision is that World Aviation Group becomes a complete service centre and business support operation for the international airline community and related travel and tourism companies. In two years of operation, our new divisions have met and exceeded our expectations. Our focus is to deliver excellence. We believe we have the capabilities to provide our clients and particularly their customers with a high level of customer service experience."

Mr Attard stressed the importance of the people employed within the organisation. "It's thanks to their commitment, their flexibility and ability, that we could sustain this growth. We offer good working conditions and an excellent working environment. The fact that we have an 85 per cent staff retention rate is a sign of confidence from our staff who through their loyalty recognise our commitment towards them".

The group has built its strength on the various attributes that one associates with the Maltese and European workforce. The high-level of commitment and multi lingual skills remain the most important. Services at the contact centre are provided in Maltese, English, Italian, French, German and Dutch. In the coming weeks, the company intends to extend its services to include Spanish, Russian and Arabic.

"This strengthens our unique selling point," said Mr Attard, adding that "coupled with our heavy investment in the latest technology and business related systems makes the World Aviation Group set to take off for more expansion."

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