Mistra Heights unveils its brand identity

Strong brand values, built around world class architecture, energy efficient construction and well planned residences with all possible facilities, characterise the recently announced Mistra Heights project.

Gemxija Crown Ltd has just launched the project's brand identity: a modern, simple, unique yet stylish approach. The smoothly flowing letters resemble a view on plan of the development site, giving the feeling of a hillside location.

The flowing lines of the word Mistra in the logo can be interpreted in a million ways: waves or the movement of the sea, the lightness of air, relaxation, or lightness and smoothness, but it is also a signature of the Mistra promise.

The colours, too, with shades of blue, were carefully chosen to enhance these interpretations. The brand promise is a sustainable investment and an exceptional, sophisticated lifestyle. This holistic, modern development will offer intelligent, state-of-the-art services, well-planned facilities, a private concierge and internationally selected management and staff.

A contemporary spa, run by an international franchise and built to their specifications, will underpin a commercial offering, including a professional fitness centre, mouth-watering food boutiques and quality renowned shops.

Gemxija Crown sales and marketing manager Carmen Camilleri Ciantar said the newly unveiled brand identity clearly showed that Mistra Heights is a destination set apart from all others.

"While we plan to launch the project sometime in spring 2009, we are consistently working very closely with a team of consultants to make sure the final product offering is unique and of good quality".