MTV soundbites for free on Vodafone Live services

Vodafone Malta is offering all customers the newly launched Vodafone Soundbites service for free on Vodafone Live. This multi-platform programme was launched last month by Vodafone Group and MTV. Featuring international artists' interviews at gigs and...

Vodafone Malta is offering all customers the newly launched Vodafone Soundbites service for free on Vodafone Live.

This multi-platform programme was launched last month by Vodafone Group and MTV. Featuring international artists' interviews at gigs and festivals, bands' fantasy group line-ups, pre-show rituals and performers describing their first time on stage, Vodafone Soundbites brings an authentic behind the scenes insight into the world of music.

Vodafone Soundbites is available on TV, at www.mtv-vodafonesoundbites.com and on mobile (wap.mtv-vodafonesoundbites.com) as a series of 21, three-minute shows. The website and mobile service carry additional footage, as well as editorial and news elements.

Vodafone Soundbites is available in seven languages on MTV in Germany, Hungary, the Netherlands, Portugal, Romania, Spain, Turkey, the UK and Ireland, Australia, New Zealand and on the MTV European feed, which covers 16 countries. Vodafone Soundbites is supported by an MTV-created promotional spot, driving viewers to the premiere of each show.

Each show will air four times in each territory on TV.

Vodafone and MTV recently joined forces by launching an online global interactive profile hosted by My Space, 'Vodafone Music Reporter', offering music fans in some countries a chance to become an MTV reporter in an online and mobile Vodafone Soundbites episode.

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