Mistra Heights unveils brand identity

The recently announced Mistra Heights project will be characterised by strong brand values built around energy-efficient construction and well planned residences, according to the developer.

Gemxija Crown had launched the project's brand identity, adopting a modern approach. The brand promise is: 'A sustainable investment and an exceptional, sophisticated lifestyle'.

This holistic, modern development will offer state-of-the-art services, well planned facilities, a private concierge and internationally selected management and staff.

A contemporary spa, run by an international franchise and built to their specifications, will underpin a commercial offering, including a professional fitness centre, food 'boutiques' and renowned shops.

Gemxija Crown sales and marketing manager Carmen Camilleri Ciantar said the newly unveiled brand identity clearly showed that Mistra Heights was designed to set it apart. "We believe in a high level of differentiation, communicating a modern, distinctive destination that will be a focal point for the immediate surrounding area. While we plan to launch the project next spring, we are consistently working very closely with a team of consultants to make sure that the final product offering is unique and of good quality."

Meanwhile, Ann Jenkins has been appointed sales adviser for the Mistra Heights project. Ms Jenkins has over 30 years' experience working in a variety of services and has recently specialised in promoting real estate.

She has attended courses in sales and marketing on PPF (putting people first) and has also undertaken three months' training in handling international inquiries and meeting investors' requirements.

This involved being fully briefed on the Mistra Heights designs and product offering, as well as learning about international real estate, telesales, agency relations and general information about product Malta, its heritage and all it offers to prospective international clients.

Ms Jenkins will be part of a team of sales advisers who will be appointed to promote the Mistra Heights development when it is officially launched on the international market.