ABC appoints sales, marketing manager

ABC Stationers and Printers Ltd has appointed Etienne Mallia sales and marketing manager, after acting as a consultant for the company in a private capacity for 18 months.

Mr Mallia, a management and public policy graduate at the University of Malta, has been engaged in marketing services for the past 11 years and has been employed with leading companies like the Master Group, Gasan Enterprises and P. Cutajar and Co, as well as providing independent marketing consultancy services.

In his managerial position, Mr Mallia will be an integral part of the decision-making process and will be responsible for formulating and implementing strategic plans for the company's growth with the board of directors. He will also be entrusted with creating a more effective style of communication between the company and the trade, as well as its customers, both individual and corporate.

Some interesting projects are already under way for the retail and wholesale divisions and will continue to consolidate the company's position as a leader in import and distribution of fine writing instruments, premium leather items, stationery and gifts.

ABC Stationers and Printers Ltd is a family-run business, now in its third generation. Established in 1943, ABC first opened for business in Valletta, and later began to operate a printing press, before opening another shop in Sliema.