Ice Music Medium will be organising another smashing summer party featuring one of the world's most wanted and requested deejays, Eric Prydz, which will be held at Gianpula tomorrow.

Eric Prydz is a unique deejay/producer who works under different identities (Eric Prydz/Pryda/Cirez D) and is capable of producing all kinds of quality tracks from commercial hits to world-wide club hits as well as powerful underground tunes such as Call On Me, Proper Education (Eric Prydz vs Pink Floyd), Aftermath, Balatom, Europa, Teaser, Woz Not woz, Armed, Muranji and his current worldwide dance hit Pjanooo.

Supporting deejays include: Lenny, Moose, Mahoney, Luc Adams, Alvin G, Groove Gardens, Tenishia, JDV, Paul Beats, Audio Freak, Clayton Sane. Doors will be open at 10.30 p.m. and the event will run until 4 a.m.

Eric Prydz, who will perform on the main stage, is presently on a roll and without doubt leading the way. His labels Mouseville, Pryda and Pryda Friends are positively brimming with underground club hits. Eric Prydz is now in charge of three highly respected labels whose releases are in feverish demand, consistently selling huge quantities of productions, which is truly incredible in the markets current climate.

The labels are undoubtedly proving to be the most successful and forward thinking imprints currently doing the rounds. Each label was specifically developed to give him a platform to release his own productions without outside interference, simply his music, on his terms.

It was important for Eric Prydz to step back after his previous successes and release music without the hassles of schedules and pressure.

Ultimately he wanted to control his own image and destiny, something extremely important to him and his career.

The ethos behind the labels was truly underground, scarcely any promotion, no press intrusion and true label design/identity... a formula which has proven very successful.

For more information log on www.icemusicmedium.eu.

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